Shot for Snowboarder Magazine - April 2011
In order to be a successful brand in today’s day and age of big budget campaigns and heavy corporate sponsorships, it’s important not to forget the grassroots level, almost more so now than ever. And that is exactly what we here at SNOWBOARDER Magazine had in mind when incepting our One Hit Wonder events. Three stops, three events, and more prizes than The Price is Right: Seven Springs, Pennsylvania, Sierra-at-Tahoe, California, and our final event went down on April 9th, at Brighton, Utah. A dozen or so local shreds signed up to send it on one feature (hence the name) for a chance to take a top three spot. Even though the three winners walked away with the most swag, every participant got a little bit of product in order to thank them for coming out on Saturday.
With one main rail zone consisting of two rails and a few mini hips and gaps for the more creative bunch, the judges had a hard time whittling down the winners. Max Greeley, Deylon Siegler, Franklin Manco, Matt Cohen, Jaden Stallard, Jeff McGrath, Rob Field, Andrew Aldridge, Sean Whitaker, Brett Maes, Orie Katsilometes, Noah Sutton, and Jack Hessler took to the course in an hour long jam session on the setup. For “amateur” riders, these kids had a flurry of rail moves. Too many for this old dog to name, let alone remember. It was just rad to see a small, independent contest, and there was an equal ratio of bangers to smiles, and that’s what these things are all about, aren’t they? We’d like to thank all of our One Hit Wonder sponsors. Without them, these events couldn’t have happened: Forum Snowboards, Special Blend Outerwear, DVS Shoes, and Spy Optic.
Read more at http://www.snowboarder.com/featured/one-hit-wonder-brighton/#0QEPQxLQVlUGrpWA.99